Vice President, Integrated Marketing

Los Angeles, CA (Remote)

$251K/yr – $293K/yrSenior Level12+ years expSalaried Ft

Posted 4 weeks ago

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Job Summary

Own the integrated marketing vision and portfolio commercialization for a high-growth consumer brand, with end‑to‑end ownership of a 24‑month roadmap across DTC, Amazon, Retail and Club, plus a real-time insight engine to shape launches and partnerships.

  • Portfolio Strategy: own launches, retailer expansions, channel exclusives, and in-market execution to hit revenue goals.
  • Partnerships & Brand: build culturally relevant alliances that convert to commercial outcomes at scale.
  • Retail & Omnichannel: elevate digital shelf, PDPs, ratings, and retailer experiences with sales alignment.

Job Description

Lead Ritual’s integrated marketing and portfolio commercialization strategy across DTC, Amazon, Retail, and Club with a 24 month roadmap linking category priorities, product messaging, and revenue goals. Build a breakthrough partnership strategy with Brand to drive awareness and commercial outcomes through culturally-driven partnerships. Scale Ritual’s retail and Club marketing by elevating digital shelf, PDP quality, ratings and reviews, retailer search, retail media, and omnichannel go-to-market plans with Sales alignment. Build a real-time consumer, competitive, and category insight engine to translate signals into actionable recommendations for launches, media, partnerships, and executive decisions. Operate as an AI-native marketing leader by embedding AI across insight development, competitive analysis, messaging, and category intelligence. Lead and develop high-performing teams across Product Marketing, Retail Marketing, Consumer Insights, and Medical Marketing.
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Ritual

Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly. We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.Ritual is an Equal Opportunity Employer. We are are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

Founded in 2015
Culver City, California, USA
222 employees (44 in marketing)