Responsibilities

• Define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives.
• Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve.
• Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers.
• Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite.
• Lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners.
• Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration.
• Set clear team goals, establish performance standards, and ensure consistent career development for direct reports.
• Cultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs).
• Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals.
• Build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values.

Requirements

• 10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.
• Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.
• Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms.
• Exceptional leadership skills with experience managing and developing multi-person marketing teams.
• Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements.
• Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools.
• Outstanding communicator and relationship builder — you can inspire a creator and a CFO in the same afternoon.

Preferred

• Experience in a consumer brand, agency, or high-growth startup environment preferred.
• Strong strategic storytelling and influencer relationship-building skills.
• Experience scaling influencer programs globally.

Benefits

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts
• Free weekly catered lunch at HQ – M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party