Responsibilities

• Operate as a hands on builder and strategic leader; coach senior and associate talent, influence cross functional partners, and present clear performance readouts and recommendations to senior leadership
• Own the US SMB acquisition marketing strategy across channels; set quarterly plans, targets, and budget guardrails
• Drive website content and experience strategy, SEO/GEO, funnel optimization, and test-and-learn roadmap to generate traffic and improve conversion
• Build and scale partner/referral marketing programs, including events and co-marketing campaigns
• Monitor results and generate insights; translate learnings into optimization actions and new experiments or growth initiatives
• Work collaboratively with marketing delivery team, centers of excellence, other internal partners and vendors to execute campaigns and initiatives
• Build strong relationship with sales and relationship management stakeholders, ensuring growth marketing programs are informed by needs and insights from the field

Requirements

• 10+ years of experience in growth, acquisition and/or performance marketing with increasing scope
• Direct management experience
• Bachelor’s degree, ideally in Marketing
• Track record of accountability for marketing acquisition outcomes (e.g., leads, accounts) and hitting goals
• Strong understanding of modern approaches to website marketing (e.g., SEO/GEO, UX/UI, conversion optimization, testing), performance marketing and paid media (e.g., Paid Search, Affiliate, Programmatic, Paid Social, etc.)
• Builder leader mindset: comfortable charting new paths and operating in whitespace while rolling up sleeves to dive into the details or help your team execute
• Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a broad audience and a track record of influencing across stakeholder groups

Preferred

• Experience in SMB marketing, ideally in a SaaS or Financial Services environment

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.