Responsibilities

• Lead the development of experiential strategies that connect brands to fans, consumers, and cultural audiences across sports and entertainment
• Guide the experiential team in translating brand objectives, audience insights, and sponsorship platforms into ownable live experiences that build brand connections and drive return on investment
• Oversee experiential programs tied to major sports and entertainment properties, including global events, league and team partnerships, music, lifestyle, culture, and tentpole moments
• Champion ideas that are distinctive, scalable, measurable, and built to create significant brand impact before, during, and after the experience
• Serve as a senior experiential advisor to clients, helping shape vision, priorities, investment, and executional approach
• Lead conversations around experience, design, consumer journey, fan engagement, sponsorship activation, and measurement
• Build trusted relationships with senior brand, marketing, partnership, and agency partners
• Oversee the planning and delivery of experiential programs across multiple markets, properties, and live event environments
• Ensure seamless execution across creative development, planning, production, environment design, technology, staffing, logistics, and operations
• Manage vendor and partner relationships including production companies, fabricators, venues, talent partners, technology providers, and field managers

Requirements

• 10-15+ years of experience in experiential marketing, sports and entertainment marketing, brand activation, event production, sponsorship activation, or related fields
• Experience leading experiential programs, tours, event activations, etc. for major brands, sports properties, entertainment platforms, or cultural events
• Excellent business writing and presentation skills, with the ability to translate insights and ideas into clear, compelling pitch materials with strong communication skills
• Proficiency with Microsoft Office applications, especially PowerPoint, Word, and Excel for pitch development, proposal support, reporting, and budget-related materials
• Deep understanding of how to create brand experiences that engage audiences, activate partnerships, generate content, and deliver measurable impact
• Strong client leadership, executive presence, storytelling, and presentation skills
• Proven ability to manage large-scale experiential programs, multiple concurrent workstreams, budgets, vendors, and cross-functional teams
• Experience leading teams, developing talent, and building effective processes for creative and operational delivery
• Willingness to travel and lead on-site execution. Travel may be 40 - 60%.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.