Responsibilities

• Own the enterprise objective to achieve 2X annual engagement growth across all Digital Health Network programs.
• Architect and embed engagement principles into digital program design, workflows, and user experiences across the portfolio.
• Optimize performance across the full consumer lifecycle: awareness activation enrollment onboarding sustained engagement adherence re-engagement.
• Develop and scale advanced engagement capabilities, including predictive enrollment models, churn/retention modeling, and next-best-action engines.
• Establish engagement forecasting models tied to revenue, utilization, and Total Cost of Care targets.
• Define enterprise engagement dashboards, performance governance, and executive reporting cadence.
• Oversee optimization strategy across owned, partner, and client-controlled channels.
• Lead structured experimentation frameworks (A/B testing, cohort analysis, continuous optimization).
• Partner with Finance to model CAC, LTV, and ROI scenarios and influence budget allocation across engagement initiatives.
• Quantify and communicate engagement impact on utilization, client retention, and enterprise growth.

Requirements

• 10+ years of executive experience leading enterprise engagement, digital growth, or transformation initiatives.
• Deep experience in B2B2C healthcare, digital health, healthcare services, or population health ecosystems.
• Demonstrated success improving activation, retention, utilization, and engagement at enterprise scale.
• Proven experience influencing or owning CAC, LTV, and ROI performance in complex operating environments.
• Strong understanding of AI/ML applications in personalization, predictive modeling, and responsible healthcare innovation.
• Experience establishing performance governance, forecasting models, and executive reporting frameworks.
• Exceptional ability to influence cross-functional stakeholders without direct authority.
• Executive presence with the ability to translate performance data into strategic action for C-suite and board audiences.
• Remote position (U.S.-based)
• Up to 10% domestic travel

Benefits

• Comprehensive medical, dental, and vision coverage starting Day One
• Flexible time off beyond standard company holidays
• 401(k) with company match and financial wellness resources
• Generous parental leave and adoption assistance
• Remote-first work culture with team events and community building
• Phone stipend and wellness perks (Fitbit, fitness/mental health app access)