Responsibilities

• Lead and oversee the strategy for D2C E-commerce and performance marketing on behalf of ONE/SIZE, providing leadership, direction, and mentorship to the E-commerce and Digital team as well as agency partners
• Set and achieve daily, weekly, monthly, and yearly sales, conversion, and traffic goals while driving strong ROI and KPI metrics for brand performance media.
• Plan, manage, and optimize the performance marketing budget and tactics for DTC and Sephora, including paid social, SEM, SEO, Affiliate Marketing, Display & Retargeting, to drive omnichannel conversion and revenue across our marketing mix while maximizing ROAS and decreasing customer acquisition costs
• Devise an analytics framework for measuring success across our conversion funnel using clickstream analysis, media mix modeling, and other web analytics to guide our decisions through accurate data
• Develop an engaging, high-converting content and promotion calendar for our D2C flagship, driving success along core KPIs, including traffic and conversion
• Lead UX/UI strategies, guiding and optimizing the user experience of the website, including site navigation, content development, checkout funnel, and promotional campaigns
• Oversee retention marketing, CRM, and loyalty strategies, meeting revenue goals for email/SMS channels, and increasing customer retention and return customer revenue
• Develop strategy and collaborate with cross-functional partners to manage all aspects of a global DTC Ecommerce business including business planning, content strategy & development, budgeting, promotional campaigns, analytics, customer service, email/SMS, and new technology.
• Develop DTC sales plans and provide regular forecasting and analysis
• Provide thought leadership to cross-functional and shared service teams on the operational aspects of E-commerce, including logistics, demand and supply planning, and forecasting

Requirements

• 12+ years experience in performance marketing and ECommerce with demonstrated P&L responsibility
• Track record of building and developing high-performing teams
• Web project management experience
• Strong understanding of ECommerce platforms and the partners/technologies needed to create a seamless user experience
• Strong understanding of online sales and marketing channels
• Entrepreneurial mindset
• College degree
• Must be highly organized, detailed oriented, and a problem solver
• Highly analytical and conversion/RIO focused
• High level of ownership, accountability, and initiative

Benefits

• Health and Wellness Benefits
• - Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• - Flexible spending and health savings accounts (FSA/HSA)
• - Employer paid life insurance coverage with optional supplemental life insurance available
• - Employer paid long-term and short-term disability
• - Access to Employee Assistance Program (EAP)
• Work-Life Balance
• - Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
• - Eleven paid holidays
• - Paid parental leave