Vice President Director, Media Strategy- Light pharma exp preferred

Boston, MA (On-site)

$121K/yr – $186K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own the client-facing media strategy by turning brand goals into platform-agnostic digital plans, while translating consumer insights into actionable digital behavior shifts that drive business outcomes.

  • Responsibility consolidation: translate brand objectives into digital media strategies and bridge marketing challenges with cross-channel communications.
  • Insight-to-behavior: translate consumer insights into measurable digital actions and marketing plans for timely client impact.
  • Opportunity selling and representative stance: identify broader Digitas opportunities and become the external face who leads client and staff perception.

Job Description

Responsibilities
Translating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communications
Providing relevant, timely digital media expertise – bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly
Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategies
Being a “chameleon,” ably shifting and adapting to meet business demands and individual client needs
Effectively and enthusiastically representing Digitas – you’ll be the face of our company, the person whom staff and clients alike look up to
A willingness to travel as needed – you’re open to new places, new faces and new ideas
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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