Responsibilities

• Serve as a senior strategic lead and trusted advisor across key client relationships, providing counsel on social, digital, and influencer strategy in corporate, public affairs, crisis, and regulated environments.
• Lead integrated, insight-driven strategies across owned social, executive visibility, employee advocacy, creator partnerships, earned amplification, and measurement.
• Guide clients and internal teams through moments where cultural relevance, reputational risk, legal review, and stakeholder expectations all need to be managed at once.
• Build and oversee executive social programs, including LinkedIn strategy, voice development, content planning, governance, and measurement.
• Architect employee advocacy and employee creator programs, including training, guardrails, content systems, approvals, measurement, and risk mitigation.
• Shape influencer and creator strategies for corporate objectives, overseeing identification, vetting, contracting, content development, disclosure, compliance partnership, performance evaluation, and optimization.
• Lead social strategy in crisis and issues environments, partnering with crisis, public affairs, earned, legal, and analytics teams to anticipate risk and support clear decision-making.
• Translate research, listening, data, and cultural intelligence into actionable recommendations, compelling briefs, and persuasive client-ready narratives.
• Partner across creative, earned, paid, analytics, public affairs, crisis, and legal/compliance teams to deliver integrated programs with a high standard of execution.
• Act as a senior escalation point, navigating complex client dynamics, aligning multiple stakeholders, and keeping teams moving with confidence.

• Lead, mentor, and inspire multidisciplinary teams, fostering collaboration, accountability, and growth.
• Support financial management, including scope development, staffing, resource allocation, and delivery against budget.
• Drive organic growth and contribute to new business, pitch strategy, thought leadership, and practice development.

Requirements

• 10-12+ years of experience in corporate communications, public affairs, social strategy, digital PR, or integrated communications, with agency or in-house leadership experience.
• Demonstrated experience providing senior-level counsel to clients or executives in complex, high-stakes, regulated, or similarly nuanced environments.
• Deep understanding of the social and digital ecosystem, with a strong point of view on how platforms, creators, communities, executives, and employees shape corporate reputation.
• Proven ability to lead large, integrated programs across multiple workstreams, disciplines, stakeholders, and approval processes.
• Significant experience with executive social strategy and thought leadership, particularly on LinkedIn.
• Experience designing and operating employee advocacy or employee creator programs, including governance, legal, compliance, training, and measurement.
• Strong influencer and creator strategy expertise, with sound judgment about when creator partnerships strengthen a corporate objective and when they introduce unnecessary risk.
• Working fluency across major social platforms, influencer and employee advocacy platforms, social listening, analytics, reporting, and client-ready presentation tools.
• Experience collaborating across corporate, public affairs, earned media, creative, paid, analytics, and legal/compliance teams.
• Strong business acumen, including experience with scopes, budgets, resource planning, and organic growth.