Vice President, Corporate Influencer

New York, USA (On-site)

$115K/yr – $195K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Own influencer strategy and run multi-influencer campaigns end-to-end for brand partnerships.

  • Own influencer strategy development and end-to-end campaigns.
  • Must-have: End-to-end influencer campaign leadership and performance analysis.
  • Standout: Cross-functional agency collaboration and budget management.

Job Description

Responsibilities

  • Collaborate on influencer strategy development and execution, partnering with senior leadership on overarching direction while owning day‑to‑day delivery.
  • Translate business priorities and strategic direction into clear content, tone, and platform strategies based on audience insights, trends, and corporate culture
  • Lead multi-influencer campaigns end‑to‑end with junior support, with decision‑making responsibility across vetting, negotiation, contracting, execution, and performance analysis.
  • Partner with cross-functional agency teams across digital, strategy, and creative to deliver integrated campaigns
  • Build and maintain strong relationships with key influencers, creators, and talent agencies across relevant industries
  • Track and interpret platform and creator trends to develop innovative, integrated campaigns that align with business goals and create competitive advantage
  • Use analytics tools to monitor performance, optimize campaigns, and inform recommendations, while using that data to produce clear, actionable reports that evaluate results, capture insights, and inform continuous improvement
  • Ensure best practices and platform guidelines are followed across all social and influencer activity
  • Support new business pitches with data-driven insights, audience trends, and growth opportunities
  • Manage budgets across social, influencer, and paid programs, in partnership with operations and account leadership.

Benefits

  • medical coverage, dental, vision, disability, 401k, and paid time off
MSL (Global) logo

MSL (Global)

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***

Founded in 2009
Paris, Île-de-France, FRA
3.2K employees (505 in marketing)

Traffic Signals

Monthly Visitors
28.9K
Traffic Source Mix
Search
46.1%
Direct
40.5%
Referral
8.5%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
386 (12% of company)
Median Career Experience
19.5 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
12

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