Responsibilities

• Communications Strategy, Vision and Leadership
• Develop and implement an integrated strategic communications plan to advance the Alliance’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs, resources and services across key stakeholder audiences
• Create a national marketing/public relations strategy that will allow the Alliance leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, donors and key influencers
• Build upon a national marketing campaign. This includes:
• Conducting market research to identify target audiences, crafting and testing key messages
• Setting creative direction and campaign strategies
• Securing support from Alliance land trust members, working with development staff to create and implement funding strategies for the campaign
• Overseeing vendor relationships, tracking and measuring campaign progress and providing reports to the Alliance board, staff and members
• Identify challenges and emerging issues faced by the Alliance. Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
• Provide leadership and guidance to the CEO, Board, staff, land trust members and external partners on key Alliance messaging and communication priorities

Requirements

• Bachelor’s degree in public relations, journalism, communications, marketing or related field required; an advanced degree is preferred
• Minimum of 10 years’ experience in a senior management role leading communications and marketing teams. Experience in mission-driven organizations is highly preferred
• Extensive experience and demonstrated success with writing and editing (externally focused) with a variety of print and online communications media. This includes experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature and other print publications and directories
• Experience in building, mentoring, and coaching a team of communications and marketing specialists
• Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations and marketing program to advance an organization’s mission and goals
• Ability to make strategic decisions based on analysis, experience and judgment, which may have program-wide impact, and comfort balancing competing requests from all levels of the organization
• Ability to operate as an effective tactical as well as strategic thinker. Comfort with voicing opinions and ideas as part of a collaborative and integrated team
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, board members and staff
• Exceptional skills in developing and managing relationships with external stakeholders and handling difficult situations. Demonstrated ability to leverage constructive relationships within an organization to assist in achieving fundraising goal
• Demonstrated experience in MS Office, Salesforce Marketing Cloud and related software applications strongly desire
• Internet savvy and familiarity with social media platforms
• Ability to travel up to 15% of the time on an annual basis
• Passion for saving land and conservation a must; knowledge of private land conservation techniques and/or land trust desirable, but not required

Nice to have

Benefits

• The Land Trust Alliance offers a comprehensive benefits package that includes, but is not limited to, medical, dental, vision and other health coverage, life and disability insurance, paid time off including vacation, sick and multiple holidays and 403(b) retirement benefits.

Compensation

• The nationwide salary range for this position is $190,000 – $200,000. Actual salary will be commensurate with the skills, years of experience, physical location and unique background and qualifications of the candidate.
• Salary Range: $190,000.00 - $200,000.00 Salary/year

How to apply

• Please submit your application for this position, attaching your resume and cover letter, on the application link.
• If the electronic application is not an option, applications will be accepted by mail to Human Resources, Land Trust Alliance, 1250 H St, NW, Suite 600, Washington, DC 20005.
• The Land Trust Alliance’s mission is to save the places people need and love by strengthening land conservation across America. The Land Trust Alliance is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, age, disability, marital status or veteran status.