Experiential Event Strategist Program Lead
Crawford Group
Boston, MA (Remote)
AgencyContractSenior level
7 days ago
Vice President, Client Experience (Experiential) New York, NY
New York City, NY (On-site)
$190K/yr – $220K/yrSenior Level10+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and grow the experiential client franchise from day one, combining relationship leadership with live activations and integrated work across data, strategy, media, and creative.
- Own senior client relationships with anchor experiential accounts and set the standard for Known's experiential work.
- Identify new experiential-led opportunities, build pipeline, and convert them into ongoing partnerships.
- Collaborate with the SVP Experiential to shape positioning, selling, staffing, and delivery to meet client expectations.
Job Description
Responsibilities
- Own the senior client relationship on Known's anchor experiential account from day one, establishing the standard for how Known shows up in this space
- Identify and pursue new client relationships where experiential is the entry point, building a pipeline and converting opportunities into long-term Known partnerships
- Actively mine Known's existing client portfolio to find where a live or physical activation would deepen a brand's investment and expand the scope of what we're doing together
- Study each client's business the way a true partner would: understanding the adjacencies, the pressures, and the opportunities behind every assignment, not just the brief in front of you
- Bring Known's full range of capabilities into every client relationship where they're additive, connecting clients to science, strategy, media, and creative in ways that expand what's possible for them
- Represent the health and trajectory of your client relationships clearly and proactively, both to clients and internally, so there are no surprises on either side
- Work closely with the SVP, Experiential to build the practice: how we position it, how we sell it, how we staff it, and how we deliver it at the level Known's clients expect
- 10+ years in experiential marketing, with a meaningful portion of that time in a senior client-facing or business development role at an agency
- A genuine hunter with a specific track record: you have built client relationships from scratch, converted them into real engagements, and grown them over time. That history is concrete, not general
- Deep enough fluency in how experiential programs are made to speak credibly at every stage of the process, from concept through production, and to represent the work confidently to senior clients
- A strong network of brand-side marketing decision makers in New York and the broader market, relationships that are current and real
- The ability to see Known's full capability set across data, creative, media, and strategy, and connect it to client needs in ways that go beyond the immediate experiential ask
- A strategic advisor's instinct: you bring things clients didn't know to ask for, and you do it in a way that feels like partnership, not upselling
- A clear-eyed understanding of what experiential work demands: the pace, the travel, and the moments when the work requires you to be physically present and fully available. You've done this before and it's not a deterrent
- Based in New York, with the presence and availability to be in market, at client meetings, and on-site at activations when it counts
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
schireson
Schireson is a leading data science firm delivering transformative solutions in marketing and media. We believe the transformational potential of data science requires the combination of superior technical capabilities and deep business context. This allows us to solve key business issues for our clients and drive meaningful improvements to revenue and profitability. Schireson has offices in New York, Seattle, Boston, Austin and San Francisco. Our services include:Marketing Strategy: Qualitative and quantitative market research services that deliver unique reports and marketing strategy insights to advertisersMedia Optimization: Data science solutions that facilitate efficient, transparent and profitable advertising placement for media publishersMarketing and Media Activation: Connects Schireson’s audience segmentation capabilities with its campaign optimization technology to allow clients to better plan and execute their advertising campaigns
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