Responsibilities

• Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing
• Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth
• Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging
• Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle
• Partner cross-functionally across lines of business and centers of excellence (product, analytics, finance, risk, legal, brand, execution and technology) to align on strategy, prioritize initiatives, and deliver campaigns at scale
• Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact
• Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation
• Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities
• Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy
• Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth