Responsibilities

• Leadership and Strategy
• Lead the development and execution of Aspen Dental’s annual marketing plan, aligned with TAG’s enterprise marketing strategy and its mission to deliver consumer-centric healthcare.
• Translate enterprise strategy into integrated marketing plans spanning brand, demand generation, partnerships, and lifecycle marketing.
• Partner closely with Aspen Dental brand leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities.
• Manage and develop a high-performing marketing team with clear accountability, strong talent development, and a culture of collaboration and executional excellence.
• Brand & Integrated Marketing
• Lead brand strategy, positioning, and messaging for Aspen Dental, in alignment with enterprise brand standards, to strengthen market leadership and emotional connection with consumers.
• Ensure consistent, compelling storytelling and brand expression across all consumer touchpoints, including media, digital, in-center experiences, and partnerships.
• Own Aspen Dental’s social media strategy and editorial direction; partner with the Paid Social and Creative Centers of Excellence to extend reach, engagement, and measurable business impact across all major platforms.
• Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through the patient experience.

Requirements

• 12+ years of progressive marketing experience, with a strong track record of driving revenue-generating growth through performance marketing, direct response, and full-funnel acquisition strategies in B2C or consumer-facing environments.
• Proven leadership experience managing high-performing marketing teams across paid media, digital commerce, lifecycle marketing, and growth functions.
• Demonstrated experience operating in a matrixed or shared-services marketing model, with proven ability to drive results through cross-functional partners and Centers of Excellence without direct line authority over every capability.
• Deep expertise in direct response marketing, including test-and-learn methodologies, conversion rate optimization, funnel analytics, and CAC/LTV optimization.
• Demonstrated ability to execute high-impact acquisition engines across paid, owned, and lifecycle channels while maintaining disciplined ROI and financial accountability.
• Advanced digital marketing acumen, including experience leveraging automation, personalization, AI-enabled tools, and intelligent content systems to improve speed-to-lead and acquisition performance.
• Strong analytical and strategic mindset, with the ability to translate data, consumer insights, and market signals into clear action and business impact.
• Experience partnering cross-functionally with Sales, Operations, Product, Clinical, and Technology teams to drive integrated growth outcomes.
• Excellent communication skills, with the ability to partner with senior leaders and align cross-functional teams around growth priorities.
• Results-oriented leader who thrives in fast-paced, complex environments and brings an execution-focused mindset to evolving organizations.

Benefits

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match