Responsibilities

• Develop and execute paid media acquisition strategies across paid search, paid social, and programmatic advertising to achieve annual account and revenue targets
• Lead campaign reporting, performance controls, expense management, and execution quality across biddable media channels
• Partner with cross-functional teams and external agencies to align on plans, priorities, measurement approaches, and outcomes
• Design, launch, and optimize multiple tests and pilots each year to improve efficiency, conversion outcomes, and channel contribution
• Strengthen audience targeting and data activation through first-party and third-party audience strategy, segmentation, and activation (where permitted)
• Identify, evaluate, and implement new capabilities such as artificial intelligence-driven optimization, new media partners, and improved audience and data tactics
• Manage budgets effectively and deliver improved spend efficiency versus forecast through disciplined optimization and controls
• Deliver against account forecasts and revenue goals using data-driven insights and continuous optimization across channels
• Present performance, insights, and recommendations clearly to senior leaders and key stakeholders
• Drive operational excellence by improving processes, documentation, and ways of working across planning, execution, and reporting

Requirements

• 5–10 years of experience in digital marketing and media, with a focus on paid search and paid social
• Strong experience leading acquisition-focused campaigns, ideally in regulated or highly scrutinized industries
• Deep knowledge of optimization tactics across biddable media, including query and keyword analysis, match type and exclusion strategies, retargeting and prospecting, frequency management, creative rotation, bidding approaches, and placement controls
• Experience activating first-party and third-party audiences, with strong understanding of identity and privacy considerations
• Hands-on familiarity with major buying platforms and ad technology, such as Google Ads, Microsoft Advertising, and leading demand-side platforms
• Proven measurement and attribution experience, including cost per acquisition frameworks and incrementality testing; familiarity with multi-touch attribution, marketing mix modeling, and lift testing approaches
• Experience partnering with product and technology teams to improve the customer journey and increase conversion while reducing acquisition costs
• Strong analytical skills and ability to translate performance data into clear actions and decisions
• Demonstrated ability to manage budgets, forecasts, and performance reporting with discipline and accuracy
• Excellent communication and stakeholder management skills, including presenting to senior leaders

Preferred

• Experience managing programmatic acquisition at scale across multiple publishers and formats
• Experience building and scaling structured experimentation roadmaps across channels and audiences
• Strong track record of improving performance through automation, feed-based optimization, and systematic testing
• Experience influencing across complex, matrixed organizations with multiple stakeholders and priorities
• Advanced proficiency in turning business goals into channel strategy, operating plans, and measurable success metrics

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.