Vans: Manager, Digital Content at VF Corporation | Costa Mesa, CA | $104K/yr – $130K/yr

VF Corporation

Vans: Manager, Digital Content

Costa Mesa, CA (On-site)

$104K/yr – $130K/yrManager6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own on‑site content and experience from strategy through performance, shaping shopper journeys, launches, and storytelling across home, navigation, PDPs, and campaigns.

Own end‑to‑end on‑site experiences and measurement, aligning with brand and merchandising goals.
Define consumer journeys and calendars for major launches, campaigns, and storytelling moments.
Lead cross‑functional execution with UX, Creative, Analytics, and Tech to deliver consumer‑centric experiences and rapid learnings.

Job Description

Responsibilities

Own weekly, seasonal, and quarterly on‑site content and experience strategy aligned to brand priorities, merchandising strategies, and business goals
Define and evolve end‑to‑end consumer journeys across campaigns, category flows, and PDPs, ensuring clarity of intent, storytelling, and conversion paths
Develop and maintain a seasonal content and experience calendar supporting key launches, campaigns, and storytelling moments
Translate campaign and merchandising priorities into clear on‑site experience frameworks that guide execution across teams
Identify opportunities to improve discovery, storytelling, and customer experience through data, competitive insights, and behavioral trends
Manage end‑to‑end content and experience workflows, ensuring timely delivery, quality execution, and clear ownership
Lead planning and execution for product launches and key moments across homepage, navigation, PDPs, and supporting experiences
Partner with UX and Creative teams to ensure content placement, layout intent, and storytelling align to experience goals and design standards
Provide clear feedback and alignment on deliverables to maintain consistency with brand, experience, and performance expectations
Own ongoing content and experience performance tracking, including weekly business reviews, product drops, and launch recaps

VF Corporation

3.6 Glassdoor

VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Denver, Colorado, USA

30K employees (2,377 in marketing)

www.vfc.com

66% recommend to a friend

56% CEO approval