User Acquisition Specialist

San Francisco, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own multi-channel user acquisition with a ROI focus across paid search, social, and influencer programs, while aligning with product launches and seasonal promotions.

  • Growth ownership: Strategy across paid search, paid social, display, influencers, and referrals.
  • Campaign optimization: Manage budgets, bids, targeting, and analytics to improve CPI, CPA, and LTV.
  • Experimentation & collaboration: Test new channels and creative; partner with Product, Analytics, and Creative to land launches.

Job Description

Responsibilities

  • Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
  • Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
  • Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
  • Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
  • Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
  • Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
  • Strong analytical, strategic thinking, and communication skills.

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus.
  • Medical Insurance (including vision & dental).
  • Disability insurance - short and long-term.
  • 401k up to 4% contribution.
  • Air Conference – an opportunity to meet the team, collaborate, and grow together.
  • Transportation budget
  • Free meals at the hub
  • Gym membership
Air Apps logo

Air Apps

We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.

Founded in 2018
San Francisco, California, USA
50 employees (15 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.8%
Direct
53.6%
Referral
7.9%
Social
9.4%
Paid
1.1%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
9 (18% of company)
Median Career Experience
7 years
Median Tenure
0.9 years