Responsibilities

• Own strategy, execution, pacing, and optimization across paid social channels.
• Serve as Underdog's in-house expert on performance social, with deep expertise in Meta's advertising ecosystem and a strong understanding of how to unlock incremental scale on TikTok.
• Develop and execute a testing roadmap across audience strategy, bidding, campaign structure, creative, and measurement to continuously improve efficiency and identify new growth opportunities.
• Partner closely with TikTok and Meta account teams to influence product roadmaps, gain early access to beta features, and ensure we're leveraging platform capabilities to their fullest.
• Translate MMP and backend performance data into clear insights, budget recommendations, and executive-ready reporting.
• Work closely with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward KPIs.
• Partner with Creative to develop channel-specific creative strategies, establish a rapid feedback loop, and continuously improve performance through testing and iteration.
• Monitor competitive advertising, creative trends, platform updates, and emerging consumer behaviors to identify new opportunities for growth.

Requirements

• 5+ years of hands-on user acquisition experience with a strong focus on paid social for a consumer app.
• Deep expertise managing large-scale acquisition programs across Meta, with meaningful experience scaling TikTok. Experience with Snapchat is a plus.
• Proven track record of unlocking new growth on TikTok through creative experimentation, audience strategy, platform partnerships, and rigorous testing—not simply maintaining existing spend.
• Strong understanding of Meta's optimization ecosystem, including campaign structure, bidding strategies, audience segmentation, conversion optimization, and creative best practices.
• Exceptional experience with mobile measurement platforms (Adjust, AppsFlyer, or Singular), including attribution validation and performance analysis.
• Highly analytical, with the ability to synthesize complex performance data into clear recommendations and actionable business insights.
• Experience partnering closely with Creative teams to inform creative strategy and establish high-velocity testing programs.
• Demonstrated success designing and owning a structured experimentation roadmap across channels, creative, audiences, and platform capabilities.
• Experience in gaming, fintech, sports betting, or another high-growth consumer app environment.
• Comfortable managing and developing team members while maintaining a high bar for execution.

Preferred

• Built or significantly scaled TikTok into a major acquisition channel from an early stage.
• Experience implementing AI-driven workflows or automation to improve UA efficiency and creative testing.
• Familiarity with SQL or BI tools (Sigma, Looker, Tableau).

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• Home office stipend
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents