User Acquisition Manager
Underdog
USA (Remote)
$120K/yr - $145K/yrIn-houseFull-timeMid level5+ years exp.
1 day ago
User Acquisition Manager
Las Vegas, NV (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own paid user acquisition across multiple channels, driving incrementality and efficiency while partnering with analytics and product teams to optimize spend and messaging.
- Channel ownership: plan, launch, and optimize across Meta, TikTok, Google UAC, App Store Ads, and DSPs.
- Measurement and testing: build a robust testing roadmap and collaborate with Data Science to measure incrementality.
- Insights and alignment: produce competitive intelligence and align campaigns with Brand, Product, and Creative for cohesive messaging.
Job Description
Responsibilities:
• Plan, launch, and optimize paid UA campaigns across channels like Meta, TikTok, Google UAC, App Store Ads, DSPs, etc.
• Manage budgets, pacing, and daily reporting to achieve target KPIs (CPA, ROAS, LTV).
• Oversee creative testing, partner performance, and campaign pipeline.
• Analyze campaign data to identify trends and actionable optimizations.
• Develop and maintain a robust testing roadmap to improve efficiency and scale.
• Partner with Analytics and Data Science to measure incrementality and portfolio impact.
• Research new channels, ad formats, and creative concepts to expand UA reach.
• Produce regular competitive intelligence reports and share insights with leadership.
• Collaborate with Brand Marketing, Product, and Creative teams to align targeting and messaging.
• Track all performance via MMP dashboards (Singular preferred).
• Build accurate weekly and monthly reports capturing KPIs, pacing, and spend efficiency.
Requirements:
• 4+ years of hands-on UA experience running and optimizing app-based campaigns
• Proven ability to execute across multiple channels: Paid Social, ASA, DSP Networks, etc.
• Experience working with Mobile Measurement Partners (MMPs) - Singular preferred.
• Strong command of performance metrics (CPS, ROAS, LTV) and conversion funnel analysis.
• Demonstrated success in campaign budgeting and bid optimization
• Excellent problem-solving and analytical thinking
• Proficient in Excel/spreadsheets and familiar with BI tools or dashboards.
• Bachelor’s degree in marketing, Business, Data Analytics, or equivalent experience.
Nice-to-have:
• Background in Gaming, Casino, or Sports Betting UA campaigns.
• Experience with creative iteration and A/B testing at scale.
• Familiarity with SQL or data-visualization tools (Tableau, Mode Analytics).
• Understanding of influencer and affiliate marketing.
• Excitement for working in sweepstakes-style entertainment and premium gaming brands.
Benefits:
• 100% health benefit premiums for you and your dependents
• 401K match and Restricted Stock Units
• Flexible vacation policy
• Employee-driven entertainment, happy hours, and team-building events
• Snacks and drinks are available in the kitchen
• Casual work environment
• Plan, launch, and optimize paid UA campaigns across channels like Meta, TikTok, Google UAC, App Store Ads, DSPs, etc.
• Manage budgets, pacing, and daily reporting to achieve target KPIs (CPA, ROAS, LTV).
• Oversee creative testing, partner performance, and campaign pipeline.
• Analyze campaign data to identify trends and actionable optimizations.
• Develop and maintain a robust testing roadmap to improve efficiency and scale.
• Partner with Analytics and Data Science to measure incrementality and portfolio impact.
• Research new channels, ad formats, and creative concepts to expand UA reach.
• Produce regular competitive intelligence reports and share insights with leadership.
• Collaborate with Brand Marketing, Product, and Creative teams to align targeting and messaging.
• Track all performance via MMP dashboards (Singular preferred).
• Build accurate weekly and monthly reports capturing KPIs, pacing, and spend efficiency.
Requirements:
• 4+ years of hands-on UA experience running and optimizing app-based campaigns
• Proven ability to execute across multiple channels: Paid Social, ASA, DSP Networks, etc.
• Experience working with Mobile Measurement Partners (MMPs) - Singular preferred.
• Strong command of performance metrics (CPS, ROAS, LTV) and conversion funnel analysis.
• Demonstrated success in campaign budgeting and bid optimization
• Excellent problem-solving and analytical thinking
• Proficient in Excel/spreadsheets and familiar with BI tools or dashboards.
• Bachelor’s degree in marketing, Business, Data Analytics, or equivalent experience.
Nice-to-have:
• Background in Gaming, Casino, or Sports Betting UA campaigns.
• Experience with creative iteration and A/B testing at scale.
• Familiarity with SQL or data-visualization tools (Tableau, Mode Analytics).
• Understanding of influencer and affiliate marketing.
• Excitement for working in sweepstakes-style entertainment and premium gaming brands.
Benefits:
• 100% health benefit premiums for you and your dependents
• 401K match and Restricted Stock Units
• Flexible vacation policy
• Employee-driven entertainment, happy hours, and team-building events
• Snacks and drinks are available in the kitchen
• Casual work environment
