Responsibilities

• Drive strategy and execution of performance marketing/UA and paid media for Call of Duty: Mobile
• Partner with Mobile Analytics and Data Science to define critical metrics that align with business objectives and help drive optimization
• Conduct deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.)
• Source new channels and opportunities for the continued growth of our games
• Define toolsets and perform build/buy/partner analysis around tech & tools to drive efficiency in paid media performance
• Manage complex A/B testing for localization, creative, regions, content, CTAs, etc., to enhance acquisition activities and ROI
• Partner with internal teams and external agencies to ensure user acquisition strategy is completed upon

Requirements

• 5+ years’ experience managing performance marketing & paid media campaigns for down funnel critical metrics as well as owning external partner relationships
• Preferably experience in driving growth - specifically on mobile
• A balance of data-driven analytical skills, operational know-how, and creative campaign wins
• Demonstrated ability to effectively manage and optimize multi-million dollar user acquisition budgets
• Experience with reporting both quantitative and qualitative results of performance marketing/UA spend to an executive audience
• Understanding of Insertion Order/PO set up, budget tracking, and invoicing
• Interest in mobile gaming/gaming a plus
• Location: Santa Monica, CA
• Hybrid work arrangement

Preferred

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.