User Acquisition Manager

San Francisco, CA (On-site)

$120K/yr – $150K/yrMid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own the strategy, execution, and optimization of paid user acquisition channels while designing experiments and building scalable playbooks to drive new users and long-term revenue.

  • Own channel strategy and optimization
  • Lead cross-functional partnerships with Growth, Product, Creative, and Analytics

Job Description

Responsibilities

  • Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels).
  • Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
  • Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
  • Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
  • Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes.
  • Translate data and campaign insights into actionable recommendations that improve performance at scale.
  • Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
  • Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities.
  • Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment

Requirements

  • 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel
  • Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs
  • Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions
  • Experience designing and executing structured testing roadmaps and experimentation frameworks
  • Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams
  • Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact
  • Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset
  • Builder mentality with a bias toward action, rapid iteration, and continuous learning
  • Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred
  • Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus

Preferred

  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company

Benefits

  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching for everyone
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app and CandyJarTV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog friendly offices in Berlin and San Francisco
Inkitt logo

Inkitt

3.9 Glassdoor

Inkitt is building the Disney of the 21st century - the most data-driven, the most AI-driven company in the world of entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures. Most recently, we launched CandyJar TV, where we’re turning the million-dollar hits into actual TV series and directly selling them episode by episode.

Founded in 2014
San Francisco, California, USA
262 employees (175 in marketing)
69% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
1.6M
Traffic Source Mix
Search
42.9%
Direct
49.6%
Referral
3.8%
Social
3.4%
Paid
0.2%

Headcount Trend

Current headcount: ~262

Marketing Team

Marketing Team Size
160 (61% of company)
Median Career Experience
9 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$117M
Last Raise
$37M
Series C, 2 years ago

Funding History

  • Feb 2024
    Series C • $37M
  • Mar 2022
    Series Unknown
  • Oct 2021
    Series B • $59M

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