User Acquisition Manager at Fanatics Collectibles | New York, USA | $96K/yr – $120K/yr

User Acquisition Manager

New York, USA (On-site)

$96K/yr – $120K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive user acquisition and partnerships for Fanatics Collectibles through 3rd-party networks, ROI-focused campaigns, and cross-functional collaboration.

Own end-to-end UA program across 3rd-party networks and in-house campaigns.
Must-have: ROI-driven campaign planning, buying, and optimization experience.
Standout: Cross-functional work with design, events, and analytics.

Job Description

Responsibilities

Managing 3 rd Party Ad Network relationships
Research and recommend 3 rd party ad networks to test
Onboard & integrate new ad partners with our attribution platform (Singular)
Supply networks with assets, creative refreshes, tracking links, etc.
Monitor campaign performance and recommend optimizing solutions
Manage budgets and allocate accordingly to strive for optimal ROI
Create, manage & optimize in-house marketing campaign efforts
Google AdWords campaigns, App Store Search Ads, etc.
Research and test interest groups to find new pockets of users
Maintain relationship w/ attribution account rep to maximize platform features & tools

Requirements

4+ years previous User Acquisition or App Marketing Manager experience is required
Prior experience with app or game developer/publisher is highly recommended
Experience planning, buying, and optimizing ROI-based campaigns
Experience working with 3 rd Party Ad Networks & UA ad buying agencies
Upyield, Zoomd, TVScientific, Klay Media, etc.
Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads is required
Familiarity with attribution software to influence data-driven decision-making
Familiarity with mobile app and industry terminology and processes
e. installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.
Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond: MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.