(USA) Senior Manager, Marketing Planning And Strategy

Hoboken, NJ (On-site)

$108K/yr – $216K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Execute high-impact Walmart Connect campaigns by leading cross-functional marketing and creative strategies for top advertisers, with senior-level client influence and data-driven optimization.

  • Own development and execution of category and supplier-specific media and marketing strategies.
  • Must-have: 8+ years in marketing/creative with digital media in retail or tech.
  • Standout: Direct leadership of senior client conversations and cross-functional planning.

Job Description

Responsibilities

  • Develop innovative and forward-thinking marketing and creative solutions for Walmart Connect’s top advertisers inspired by collaborative creative thought leadership.
  • Actively engage in cross-functional planning sessions with product, strategy, marketing, and sales to develop, execute, and optimize actionable, results-oriented category and supplier-specific media and marketing strategies.
  • Develop and execute creative strategies for top brands, aligning with marketing and business objectives.
  • Lead senior-level client conversations, including strategic presentations, working sessions, and external negotiations
  • As a consultative partner to advertisers, proactively identifying opportunities to extend and evolve existing strategies within the Walmart ecosystem
  • Bring a strong point of view informed by category dynamics, cultural signals, and economic trends to influence client and internal decision-making
  • Bridge creative strategy with business objectives, ensuring solutions are both inspiring and commercially impactful
  • Curate, author and amplify creative narratives across the organization.
  • Oversee multiple projects concurrently in a fast-paced environment.
  • Partner with Marketing Ops to develop metrics, measure performance and quantify impacts/results through qualitative and quantitative strategies including stakeholder feedback.
  • Establish links between Walmart Connect and Walmart marketing, ensuring consistency between Walmart’s supplier advertising initiatives and Walmart’s own customer messaging.
  • Manage the cross-functional connection points, processes and planning cycles between Walmart marketing, cross-category solutions, seasonal, site experience and product teams.

Requirements

  • 8+ years of marketing or creative experience especially in digital media and marketing in the multi-brand retail industry, or at tech platforms, ad agencies, brands, or media companies.
  • College degree - BA or BFA preferred in Marketing, Design or Advertising.
  • Creative and strategic marketer with the talent to conceptualize novel ideas and innovative approaches to work.
  • Demonstrated expertise developing and executing customer-facing communications and reports.
  • Deep understanding of current digital and social trends and the competitive landscape.
  • Experience building strong, collaborative, and trusting relationships with sales, product, marketing and operations.
  • The drive to excel and succeed, coupled with self-motivation and effective project management skills, are essential.
  • Excellent communication, project management, presentation skills, both written and verbal
  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred

  • Leading cross-functional projects
  • Marketing or related field
  • Supervisory experience
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
446 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
16

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