(USA) Senior Manager, Digital Media - Marketing AI Transformation

Bentonville, AR (On-site)

$117K/yr – $234K/yrSenior LevelFull time

Posted 7 days ago

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Job Summary

Own the strategy, roadmap, and adoption of an enterprise AI platform for marketing, translating business needs into prioritized requirements and guiding delivery while driving governance and adoption across stakeholders.

  • Own business strategy and roadmap for the AI platform
  • Lead adoption, measure impact, and iterate the roadmap based on feedback

Job Description

Responsibilities

  • Own the business strategy, roadmap, and adoption of an enterprise AI platform for marketing.
  • Translate business needs into prioritized requirements, partner with product and engineering teams through delivery, and ensure solutions solve meaningful workflow challenges.
  • Lead stakeholder alignment, intake, governance, testing, and business acceptance.
  • Drive adoption through change management and enablement, measure impact through productivity and speed-to-market outcomes, and use feedback and performance data to continuously improve the roadmap.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred

  • Practical knowledge of generative AI, workflow automation, impact measurement, and process improvement is strongly preferred.
  • Masters: Business Administration, Masters: Information Systems, Masters: Statistics
  • Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Benefits

  • Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart .
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K

Marketing Team

Marketing Team Size
15,903 (3% of company)
Median Career Experience
17 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
17

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