Responsibilities

• Develop and execute SEO/AEO strategies that improve organic visibility, rankings, qualified traffic, engagement, and conversions across websites, landing pages, content, and multimodal channels such as YouTube.
• Optimize content for traditional and answer-driven search through clear structure, direct answers, internal linking, schema, entity clarity, and topical depth.
• Co-own SEO testing roadmaps, including A/B tests for metadata, headings, FAQs, CTAs, templates, and layouts.
• Monitor performance in tools like Google Search Console, BrightEdge, and seoClarity, translating insights into prioritized recommendations.
• Conduct technical audits to improve crawlability, indexability, site speed, Core Web Vitals, accessibility, and user-first content quality.
• Lead organic growth across the Walmart US website, landing page campaigns, and content.
• The Senior SEO Analyst will serve as one of the team’s SEO and AEO subject matter experts, helping shape content, technical improvements, and testing strategies that drive qualified traffic and conversions.
• By connecting search insights, experimentation, and performance reporting, this role helps the broader team understand what is driving growth and where to prioritize future optimization efforts.

Requirements

• Requires a bachelor’s degree in Marketing, Communications, Computer Science, Data Analytics, or equivalent experience, plus 5+ years in SEO with expertise in technical SEO, content optimization, analytics, and organic growth.
• Must have hands-on experience with A/B testing, SEO experimentation, CMS platforms, HTML, CSS, JavaScript, structured data, and SEO tools such as Google Search Console, BrightEdge, seoClarity, Ahrefs, SEMrush, and analytics platforms.
• Strong knowledge of crawlability, indexability, site architecture, page speed, mobile usability, AI-influenced search, featured snippets, local SEO, and multilingual SEO is expected.
• Preferred experience includes Spanish-language optimization and ecommerce, marketplace, logistics, retail, or driver acquisition websites.
• Bachelor's degree in business or related area OR 2 years' experience in business or related area.

Preferred

• Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
• Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart.