Responsibilities

• Lead, coach, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, driving performance management, building future leaders, and fostering a culture of accountability, excellence, customer focus, and continuous learning.
• Lead product marketing strategy across Walmart Connect's data, identity, and measurement portfolio, using customer insights, market and competitive intelligence, advertiser objectives, and product performance to shape portfolio priorities, positioning, commercialization, adoption, and growth.
• Own the commercialization, adoption, and sustained utilization of data, identity, and measurement solutions, with accountability for customer understanding, sales confidence, advertiser value, product usage, and measurable GTM impact.
• Drive go-to-market strategy, positioning, messaging, and commercialization plans for first-party data activation, identity resolution, data collaboration and clean room solutions, attribution and incrementality, privacy-enhancing technologies, and advanced measurement capabilities.
• Define and strengthen the commercial vision for the portfolio, ensuring GTM strategies are grounded in advertiser objectives, customer needs, market opportunity, competitive differentiation, and broader Walmart Connect growth priorities.
• Partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, Strategy, and Marketing teams to drive sustained product adoption, positioning, packaging, and commercialization.
• Serve as a trusted strategic advisor to senior leaders, influencing product strategy, adoption priorities, investment decisions, and roadmap direction through customer insights, market intelligence, competitive trends, and product performance data.
• Drive advertiser education, sales enablement, launch planning, executive storytelling, and engagement programs that accelerate product adoption, utilization, and sustained growth.
• Establish measurement frameworks, success metrics, and business reviews to track adoption, utilization, customer outcomes, portfolio performance, and commercial impact.
• Build scalable operating models, planning processes, playbooks, and best practices that improve launch readiness, commercialization success, execution quality, speed, consistency, and cross-functional alignment.

Requirements

• 10+ years of experience in Product Marketing, Ad Tech, Measurement, Identity, Data Collaboration, Analytics, or related GTM leadership roles.
• 5+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures.
• Deep expertise in advertising measurement, attribution, identity resolution, first-party data activation, clean rooms, data collaboration, privacy-enhancing technologies, measurement and analytics ecosystems.
• Proven success driving product adoption, commercialization, customer utilization, or portfolio expansion for measurement, identity, data, or analytics solutions.
• Experience translating complex technical capabilities into compelling value propositions, differentiated positioning, sales narratives, and advertiser-objective-driven go-to-market strategies.
• Strong command of how measurement, identity, and first-party data strategies drive advertiser outcomes, business growth, customer adoption, and competitive differentiation.
• Strong partnership skills with Product, Engineering, Sales, Revenue, Measurement Science, Analytics, Strategy, and Marketing teams.
• Experience building scalable GTM playbooks, launch processes, enablement programs, operating models, quality standards, and adoption frameworks within complex, matrixed organizations.
• Strong analytical skills with the ability to leverage product adoption, customer, measurement, advertiser, and business performance metrics to inform decisions and drive outcomes.
• Strong understanding of evolving privacy regulations, identity frameworks, measurement methodologies, and industry trends impacting advertisers and media platforms.

Preferred

• Masters: Business Administration

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
• It will meet or exceed the requirements of paid sick leave laws, where applicable
• For information about PTO, see One.Walmart.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.