(USA) Director, Marketing Planning And Strategy - Marketing Innovation

Bentonville, AR (Unknown)

$110K/yr – $264K/yrDirector/Executive10+ years exp

Posted 19 hrs ago

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Job Summary

Own the Emerging Platforms agenda by identifying new technologies and channels, leading pilot programs to scale across AI-mediated discovery and future commerce, and building a high-performing team while aligning cross-functional leaders on growth priorities.

Job Description

Responsibilities

  • Identify emerging technologies, channels, platforms, and shifts in customer behavior and translate them into actionable business opportunities.
  • Lead pilot-to-playbook programs across AI-mediated discovery, agentic commerce, content ecosystems, and future commerce experiences.
  • Evaluate and develop strategic partnerships with external platforms, technology providers, and industry partners.
  • Define success metrics tied to traffic quality, engagement, conversion, customer growth, and business impact.
  • Build, lead, and develop a high-performing Emerging Platforms team.
  • Establish a culture of innovation, experimentation, accountability, and continuous learning.
  • Influence senior executives and cross-functional leaders to align around growth opportunities and strategic priorities.
  • Translate complex technology trends into clear business strategies and operational plans.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
  • 1 year's supervisory experience or experience leading cross-functional projects.
  • 10+ years of experience leading digital marketing, platform strategy, growth, innovation, product, or technology-focused teams.
  • Experience launching and scaling new products, platforms, channels, or technologies.
  • Strong understanding of AI, digital commerce, search ecosystems, content strategy, measurement, and marketing technology.
  • Demonstrated success operating in ambiguous, rapidly evolving environments.
  • Exceptional communication, executive influence, and stakeholder management skills.

Preferred

  • Masters: Business Administration
  • Leading cross-functional projects, Marketing, Supervisory

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
  • For information about benefits and eligibility, see One.Walmart.
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K

Marketing Team

Marketing Team Size
15,903 (3% of company)
Median Career Experience
17 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
18

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