Responsibilities

• Define and run the US partnerships strategy across influencer, podcast, creator program, TikTok Shop and Awin.
• Set and manage budgets and targets, owning the commercial performance of everything you run.
• Align partnerships activity with Huel’s US growth goals, making sure your work is always tied to the bigger picture.
• Find, sign and negotiate directly with the right talent, agencies and platforms, from mid-tier through to top-tier, who genuinely fit the Huel brand and connect with our audience.
• Manage and grow the influencer and creator roster from onboarding through to content delivery and performance review.
• Run TikTok Shop from the ground up, including creator recruitment, GMV tracking and ongoing optimisation.
• Own affiliate and Awin performance, working across commission and revenue share structures.
• Work within a small US team, hold a high bar for output, and develop the people around you.
• Build clear reporting across all channels, keeping Leadership up to date on what’s working and what needs to change, while finding smarter ways to operate through better tooling, automation and sharper processes.
• Partner with Brand, Paid Media, CRM and the UK partnerships team so partnerships content gets activated properly across every channel, sharing what’s working and aligning on global creator strategy.