Responsibilities

• The Director of Influencer Marketing drives the brand's total creator ecosystem including paid, earned and VIP.
• Influencer Marketing Strategy & Leadership
• - Own the vision, strategy, and execution of the brand's end-to-end influencer marketing program, ensuring all earned, paid and VIP initiatives drive brand awareness, cultural relevance, community growth, and business impact.
• - Develop integrated influencer strategies that support new launches, evergreen campaigns, retail moments, and DTC initiatives while reinforcing Patrick Ta Beauty's core ethos
• - Establish annual goals, budgets, KPIs, and long-term roadmap for the influencer channel.
• Earned Influencer & Community Advocacy
• - Lead and prioritize the brand's earned influencer ecosystem, overseeing macro, micro and makeup artist programs .
• - Own all earned gifting strategies, including creative mailer giftings, VIP moments, and hosting programs to maximize reach and organic advocacy.
• - Build meaningful relationships with creators, artists, and tastemakers that foster long-term loyalty and authentic brand advocacy.
• Paid Influencer Marketing

Requirements

• 10+ years of experience in influencer marketing with a demonstrated ability to scale communities
• Strong VIP relationships
• 6+ years of team management
• 6+ years of beauty experience
• Strong communication, conceptual thinking, and management skills
• Passionate about pop culture and digital communities
• Strong multi-tasker and ability to handle high-volume of work under tight deadlines
• Organized with exceptional time-management skills

Benefits

• Bonus Opportunity
• Health Benefits
• 401(k) With a Company March
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays