Responsibilities

• Develop and execute scaled creator programs end to end, from strategy and localization through launch, measurement, and optimization.
• Build and manage relationships with Entertainment Creators to support content strategy, deepen engagement, and enhance the long-term creator experience on TikTok.
• Own creator program operations, including lead vetting, onboarding, performance tracking, data analysis, and support for top creators.
• Partner cross-functionally with Product, Creator Management, local operations, and key stakeholders including Comms, GR, USDS JV, and Legal to operationalize and scale creator initiatives.
• Establish clear program measurement frameworks and use performance data, product roadmaps, and market insights to identify strategic opportunities and drive continuous improvement.
• Track creator performance, platform trends, competitor activity, audience behavior, entertainment news, and emerging technologies to generate actionable recommendations.
• Create reporting, research, and operational resources that support strategic planning, program reviews, and day-to-day execution.

Requirements

• Bachelor's degree or equivalent practical experience.
• 3+ years of relevant experience in a leading media, entertainment, or technology company, ideally with a focus on the U.S. Film & Television industry and creator ecosystem.
• Deep understanding of the U.S. entertainment landscape, including film, television, fandom communities, and cultural conversation across social platforms.
• Experience building and managing relationships with creators, talent, or partners.

Benefits

• Employees have day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)