Responsibilities

• Develop and lead Dove's UGC and creator strategy, building tiered creator ecosystems that balance relevance, resonance, and reach across diverse audience segments and platforms
• Proactively scout and secure culturally relevant creators aligned with Dove's brand values, purpose, and social objectives, with a particular focus on authentic representation of diverse beauty
• Create and maintain a structured creator network that spans tiers, from emerging voices and micro-creators to established talent, ensuring the ecosystem reflects the breadth of Dove's audience
• Identify unexpected and culturally resonant partnership opportunities that go beyond conventional influencer selection, connecting Dove with creators who shape conversations about beauty, confidence, body image, and self-esteem
• Cultivate long-term creator relationships built on genuine connection, consistent communication, and mutual value, moving beyond transactional, campaign-by-campaign partnerships
• Act as the bridge between creators and the brand, ensuring both Dove's goals and the creator's voice, audience, and creative integrity are respected throughout every partnership
• Manage the full creator partnership lifecycle: outreach, contracting, briefing, content development, feedback, approvals, and post-campaign relationship nurturing
• Handle creator management before, during, and after brand shoots, events, and activations, ensuring a professional, inclusive, and supportive experience
• Brief creators with clarity and creative ambition, translating Dove's brand guidelines and campaign objectives into briefs that empower authentic expression rather than restrict it
• Oversee content development across always-on and campaign activations, maintaining brand integrity, creative quality, and platform relevance

Requirements

• 5+ years of experience in influencer marketing, UGC strategy, or creator management, with a strong focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG
• A track record of building and managing successful creator ecosystems or influencer programmes that delivered measurable results in engagement, advocacy, and brand impact
• Strategic thinking that connects cultural insight and audience understanding to creator selection, briefing, and measurable business outcomes
• Proven ability to build authentic, lasting relationships with creators and internal stakeholders alike, with a reputation for fairness, clarity, and follow-through
• Experience negotiating creator contracts, deliverables, usage rights, and fees, with a strong grasp of the commercial and legal fundamentals of influencer partnerships
• Expertise in creator and influencer management platforms and analytics tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening tools
• Experience managing creator content development across always-on and campaign activations, from brief through to delivery and reporting
• The ability to translate brand guidelines into creative freedom, writing briefs that give creators clear direction while protecting their authentic voice
• Confidence presenting to and partnering with senior brand clients, with structured communication and the ability to build trust through transparency and results
• Strong analytical skills, with experience using performance data to inform strategy, optimise budgets, and demonstrate programme value

Benefits

Compensation

• the base salary for this position may range from $127,500.00 USD to $142,500.00 USD . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one componen t of OLIVER’s total compensation package.

How to apply

Other

• Role: UGC Lead
• Location: New York, United States
• WHAT YOU'LL DO
• WHAT YOU BRING
• Gen AI and Agentic Thinking:
• - At the time of this posting , the base salary for this position may range from $127,500.00 USD to $142,500.00 USD . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one componen t of OLIVER’s total compensation package.