TVAD Senior Specialist

USA (Remote)

$75K/yr – $85K/yrSenior LevelFull time

Posted 8 days ago

Job Summary

Own end-to-end TVAD media investments and multi-channel campaigns, translating data into actionable recommendations and driving growth through optimization, QA, and partner management.

  • Lead planning, execution, and optimization across TV, audio, and display to meet client goals.
  • Translate insights into clear recommendations and maintain rigorous QA and reporting.
  • Collaborate with partners and clients to drive growth while maintaining brand safety and efficiency.

Job Description

Responsibilities

  • Execute media buys and campaign management across TV, audio, and display, ensuring alignment with client goals and full-funnel strategies.
  • Prepare accurate, on-time updates and participate in client touchpoints (calls, updates, presentations) with Client Partners and channel leads; translate marketplace and partner insights into clear, actionable recommendations.
  • Explain results and next steps in plain language tied to goals (reach, CAC/CPx, revenue/LTV).
  • Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) within guardrails, noting potential trade-offs.
  • Apply Tinuiti's buying, negotiation, and stewardship playbooks, as well as solid TVAD craft (audience/data sources, inventory quality, frequency/overlap control, attention/quality) with growing multi-channel awareness.
  • Maintain high standards for quality (brand safety/verification), frequency/overlap, and compliance.
  • Serve as the go-to resource for all facets of the TVAD discipline at Tinuiti. Share new partner insights and practical guidance with the team.
  • Support knowledge sharing and internal training by cascading new media opportunities and best practices, and document simple "how-to" guides others can reuse.
  • Use buying platforms (DSPs, research tools) and partner capabilities to deliver efficient, brand-safe campaigns.
  • Run strategic pilots and monitor results to validate before recommending scale.

Requirements

  • 3-5+ years running TV/video/audio/display with hands-on builds, launches, pacing, and optimizations in a media agency or publisher environment, focused on media buying (linear TV, OTT, digital audio, and/or display); or 3-5+ years in analytical roles (finance/consulting) with strong media analytics exposure.
  • Proven track record of leveraging partner relationships and industry knowledge to negotiate and execute media opportunities.
  • Hands-on experience with buying platforms (DSPs, research tools) a plus.
  • Strong organizational skills and attention to detail; able to manage process and QA for campaign setup, pacing, and delivery.
  • Comfortable with GA4 and platform analytics; can turn data into clear next steps and simple forecasts.
  • Basic testing literacy (awareness of A/B testing, simple lift concepts, and statistical significance) is required; SQL familiarity is a plus.
  • Advanced proficiency in Microsoft Excel, business writing, and presentation skills; effective partner to the broader team and confident on weekly client calls with limited oversight.
  • Bachelor's degree or equivalent experience.

Preferred

  • Knowledge of data/audience tools (e.g., LiveRamp), ad servers (e.g., Flashtalking), and SQL. Familiar with DSP/ad platform and ad-server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency management. Identity/clean-room familiarity; attention/brand-lift readouts; MMM/MTA literacy; YouTube, dynamic creative (DCO) basics; Bliss Point or similar custom reporting and optimization platform experience.

Benefits

  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100%
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
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Tinuiti

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/.

Founded in 2004
New York, NY, US
1.2K employees (353 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Tinuiti salaries

Funding

Last Raise
Debt Financing, 6 years ago

Funding History

  • Aug 2019
    Debt Financing

Traffic Signals

Monthly Visitors
92.1K
Monthly Google Ads Budget
$8.7K
Traffic Source Mix
Search
45.8%
Direct
43%
Referral
8.2%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1.2K

Recent News

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TVAD Senior Specialist

Tinuiti · USA · Remote