Responsibilities

• Manage key relationships with the Non Fiction Series & Film Development team
• Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for Non Fiction series & films.
• Drive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
• Assist in internal and external partner execution of multi-media creative assets that extend our content across paid, owned and earned initiatives.
• Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.
• Support cross-functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.
• Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
• Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.
• Identify and execute brand partnerships, promotions, grassroots marketing, activations and integrations with internal teams or 3rd parties and partner with Apple Ecosystem on cross-company promotions including with Apple retail, Music, News, Books, Pay, etc.

Requirements

• Minimum 10 years in consumer marketing experience across media/entertainment for both Non- Fiction and Scripted series. Deep knowledge of and passion for the Non-Fiction genre.
• Knowledge and experience in supporting robust portfolio of creatively led 360-campaigns, from strategy to executing the tactics
• Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
• Experience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements

Preferred

• Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems.
• Stellar written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives -from creative to business.
• Brings a highly strategic and analytical approach to decisions and problem- solving
• Excellent organizational, scheduling, project management, budget planning, tracking, and multi-tasking skills with proven attention to detail
• Inventive self-starter; eager to learn and grow, and bring a can-do attitude to the position
• Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development
• Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators

Benefits

• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.