TikTok Shop - Strategy Lead, Seller/Creator Incentives

Seattle, WA (On-site)

$180K/yr – $365K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive resource planning and analytics for merchant incentive programs at TikTok.

  • Develop and execute comprehensive e-commerce resource planning strategies with incentive design
  • Strong analytical skills with Tableau, Power BI, or SQL
  • Proven expertise in 3P e-commerce with seller incentives experience

Job Description

Responsibilities

  • Develop and execute comprehensive e-commerce resource planning strategies with a specialization in incentive design, including goal/budget setting and performance review.
  • Monitor and track KPIs related to merchant incentives, such as conversion rates, incremental GMV growth, and merchant satisfaction, providing regular reports and insights to stakeholders.
  • Continuously monitor and evaluate the effectiveness of merchant incentive programs, recommending and implementing adjustments to maximize their impact.
  • Work closely with the operations teams to ensure clear communication of the objective, design, and execution of the incentives.
  • Work closely with the finance team to analyze the financial impact of merchant incentive programs and optimize resource allocation based on ROI analysis.
  • Work closely with the product teams to ensure seamless integration and functionality of merchant incentive programs.
  • Conduct market research to identify industry trends and benchmarks for merchant incentives, staying informed about emerging best practices.

Requirements

  • More than 4 years experience of leading teams of 5+ direct reports
  • Strong analytical skills and familiarity with data analysis tools such as Tableau, Power BI, or SQL
  • Proven expertise in the e-commerce industry, preferably 3P marketplace models, with resource management or seller incentives experience.
  • Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Familiarity with financial analysis and ROI calculations related to incentive programs.

Preferred

  • 4+ years experience of strategic and analytical experience at leading tech companies.
  • Excellent communication skills, with the ability to present complex data in a clear and concise manner.
  • Detail-oriented with strong organizational and project management skills.

Benefits

  • medical, dental, and vision insurance
  • a 401(k) savings plan with company match
  • paid parental leave
  • short-term and long-term disability coverage
  • life insurance
  • wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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