TikTok Shop - Merchant Growth & Incubation Manager

Seattle, WA (On-site)

$116K/yr – $209K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive merchant growth and automation at scale by turning metrics into automated, self-serve guidance.

  • Analyze merchant metrics and translate insights into templated communications.
  • Must-have: 1+ years automating email campaigns or managing large communities.
  • Standout: Pilot AI-driven tools to scale workflows and free time for strategic projects.

Job Description

Responsibilities

  • Analyze merchant metrics (GMV, CTR, conversion rates, traffic) to identify growth gaps and opportunities.
  • Translate insights into actionable guidance through templated reports, emails, and community updates (e.g., “3 quick fixes to reduce 10% cart abandonment”).
  • Design and automate communication workflows, including:Email sequences (onboarding journeys, performance alerts); Lark community management (1,000+ sellers) and in-platform notifications
  • Build self-service resources (FAQ videos, troubleshooting guides) to empower merchants.
  • Prioritize high-impact interventions (e.g., targeting shops with 80% performance upside) to drive ROI and GMV.
  • Collaborate with cross-functional teams (Logistics, Marketing, Product) to resolve systemic issues and launch targeted growth initiatives.
  • Streamline workflows at scale and pilot AI-driven tools (e.g., chatbot diagnostics) to handle routine queries, freeing up time for strategic projects.

Requirements

  • 1+ years automating email campaigns or managing large-scale communities (1,000+ members).
  • Experience creating templated resources for common merchant questions.

Preferred

  • E-commerce platform experience (e.g., Shopify, Amazon, or social commerce).
  • Basic SQL skills to independently pull and analyze merchant performance data.

Benefits

  • medical, dental, and vision insurance, day one access
  • a 401(k) savings plan with company match
  • paid parental leave
  • short-term and long-term disability coverage
  • life insurance
  • wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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