TikTok Shop - Category Lead - Beauty

Los Angeles, CA (On-site)

$151K/yr – $274K/yrManagerFull time

Posted 2 weeks ago

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Job Summary

Own and scale a category by leading a dedicated team, shaping the go-to-market strategy, and aligning cross functional partners to drive growth with merchants and brands.

  • Category leadership: build strategy, set goals, and identify opportunities for brand principals, distributors, and merchants.
  • Partnership model: design collaborative, resource efficient programs with merchants and creators to unlock short and long term growth.
  • Cross functional execution: solve growth challenges through collaboration with marketing, sales, product, and operations to land measurable wins.

Job Description

Responsibilities
  • Manage a category team to acquire brand principals, distributors, and merchants to support category growth at scale
  • Craft overall strategy to deliver growth for the business - define goals, identify opportunities and design approach
  • Discover innovative collaborative models that fit into merchants' short-term and long-term development plans, and invest platform resources effectively and efficiently
  • Solve key challenges in business growth by strong collaboration with cross-functional teams
  • Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients
  • Update active clients on TikTok Shop product developments and new promotional opportunities
  • Represent TikTok Shop at industry events and brand summits and foster long-term partnerships with brands that help scale the category
Requirements
  • Experience in e-commerce business
  • Experience as a people manager, managing a significant team size
  • Proven track record of continually reaching and exceeding sales goals
  • Sales and business development skills, command of B2B and B2C funnel structures
  • Experience recruiting, hiring, onboarding, and developing a strong team; passion for leading and developing people
Preferred
  • Experience in content-based e-commerce
  • Strong connections with brands and distributors
  • Strong network and connections with brands and/or retailers is a plus
  • A proven penchant for creative problem-solving
Benefits
  • medical, dental, and vision insurance
  • a 401(k) savings plan with company match
  • paid parental leave
  • short-term and long-term disability coverage
  • life insurance
  • wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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