Tiktok Shop & Brand Manager at Essor | Boston, MA | $90K/yr – $100K/yr

Essor

Tiktok Shop & Brand Manager

Boston, MA (Remote)

$90K/yr – $100K/yrMid Level3+ years expSalaried Ft

Posted 3 weeks ago

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Job Summary

Own and scale the BOKA TikTok Shop end to end, balancing P&L, affiliate growth, and content-aligned campaigns to hit GMV, profitability, and organic reach on a fast-moving platform.

TikTok Shop ownership: day-to-day operations, merchandising, promotions, and optimization of listings based on data.
P&L and commercial rigor: forecast budgets, ROIs, and weekly/monthly leadership reporting to steer growth.
Affiliate network: build and manage creator partnerships, commissions, and gifting to drive authentic advocacy.

Job Description

Responsibilities

Own day-to-day operations and merchandising of the BOKA TikTok Shop.
Develop and execute comprehensive sales strategies to drive GMV, conversion rates, and customer acquisition.
Monitor daily performance metrics, optimize product listings, and manage promotional campaigns (e.g., Flash Sales, TikTok campaigns).
Ensure seamless operational workflows, coordinating with supply chain and customer service teams to maintain high shop health and seller ratings.
Use data to identify growth opportunities and improve our TikTok shop's success.
Manage the TikTok Shop P&L, taking full accountability for top-line revenue and bottom-line profitability on the platform.
Forecast budgets, allocate spend efficiently, and analyze ROI across shop promotions, affiliate commissions, and paid media crossovers.
Provide weekly and monthly reporting to leadership, translating data into actionable insights and strategic pivots.
Build, scale, and nurture BOKA’s TikTok affiliate network from the ground up.
Identify and recruit on-brand creators to drive organic and authentic product advocacy.

Essor

3.3 Glassdoor

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

Founded in 2020

USA

395 employees (100 in marketing)

www.goessor.com

52% recommend to a friend

74% CEO approval