TikTok Shop – Brand Campaign Project Lead

Seattle, WA (On-site)

$151K/yr – $274K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end brand campaign development and cross-functional execution to meet business goals.

  • Own campaign strategy, timelines, and budget with cross-functional teams.
  • Must-have: 5+ years in marketing, campaign management, or project management.
  • Standout: Track record leading large-scale multi-channel campaigns and cross-functional collaboration.

Job Description

Responsibilities

  • The Brand Campaign Project Lead will be responsible for the end-to-end management of new brand campaign development and execution, ensuring alignment with business goals and seamless cross-functional collaboration.
  • Lead the development of campaign strategies, ensuring alignment with business objectives and target audience needs.
  • Define campaign goals, and success metrics in collaboration with stakeholders.
  • Conduct market research to identify opportunities and inform campaign design.
  • Act as the primary point of contact for all campaign-related activities, coordinating with internal teams (e.g., categories, creators, products, marketing, design) and external partners (e.g., agencies, vendors).
  • Facilitate regular meetings to ensure alignment, track progress, and resolve issues.
  • Foster a collaborative environment to drive innovation and efficiency in campaign execution.
  • Oversee the end-to-end execution of campaigns, from ideation to launch and post-campaign analysis.
  • Manage timelines, budgets, and resources to ensure campaigns are delivered on time and within scope.
  • Monitor campaign performance in real-time, making data-driven adjustments to optimize results.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, campaign management, or project management.
  • Proven track record of successfully managing large-scale, multi-channel campaigns.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and stakeholder management abilities.
  • Deep understanding of digital marketing channels, including social media, email, and paid advertising.

Preferred

  • MBA or advanced degree is a plus.
  • Experience working in e-commerce, tech, or a fast-paced industry is preferred.
  • Strategic thinker with a results-oriented mindset.
  • Highly organized, with the ability to manage multiple priorities in a dynamic environment.
  • Collaborative, with a strong focus on building relationships and driving teamwork.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location.
  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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