Responsibilities

• Executing and posting content across all the firm’s social channels, including LinkedIn, Meta, X and YouTube.
• Developing, scheduling and publishing organic social content aligned with campaigns and thought leadership.
• Helping build the social content calendar and coordinate content needs across marketing teams.
• Assisting with executing the employee advocacy program, enabling and encouraging employee content sharing.
• Engaging with audiences, monitoring comments and support community management
• Tracking social analytics, engagement and follower growth and deliver performance reporting.
• Maintaining brand voice, messaging and visual consistency across social channels and the website.
• Publishing, updating and maintaining website content, including service pages, industry pages, insights, event pages and other marketing content, ensuring accuracy, consistency and adherence to brand standards.
• Building, testing and optimizing campaign landing pages that support lead generation, thought leadership and integrated marketing initiatives, while monitoring performance and recommending enhancements to improve user experience and conversions.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field.
• 2–3 years of experience in social media marketing, digital marketing or a related role.
• Strong written and verbal communication skills with the ability to adapt messaging for different audiences and platforms.
• Excellent attention to detail and commitment to maintaining brand standards.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
• Creative thinker who stays current on social media trends, platform updates and emerging content formats.
• Ability to work cross-functionally with marketing, communications, creative, web and business development teams.
• Sound judgment in the responsible and ethical use of AI, including data privacy, client confidentiality, brand safety, and adherence to firm and professional governance standards.
• A continuous-learning mindset that stays current on emerging AI tools and best practices and champions practical, responsible adoption across the marketing team.

Preferred

• Experience managing organic social media channels for a corporate, agency or professional services organization preferred.
• Experience with employee advocacy programs is a plus.
• Familiarity with website content management systems (CMS) and web publishing best practices in WordPress preferred.