Technical Product Marketing Specialist

Houston, TX (Unknown)

$89K/yr – $134K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate product marketing content across platforms to clearly communicate product value, collaborating with engineers, agencies, and internal stakeholders to create and maintain materials and assets that support dealers and external audiences.

  • Content & Messaging: Lead cross-channel content creation and ensure consistent product storytelling across webpages, brochures, dealer guides, and sales materials.
  • Asset Production & Distribution: Manage photography and video production and steward assets through marketing distribution systems.
  • Market Insight & Budgeting: Conduct market/competitive research to inform strategy and oversee budgets to align with product marketing objectives.

Job Description

Responsibilities

  • Create educational and product marketing content across platforms, ensuring clear, consistent communication of product value and features to internal, external and dealer audiences.
  • Collaborate with engineers, key stakeholders and agencies to plan and execute both the development of new and the maintenance of existing materials including spec sheets, brochures, dealer selling guides, webpages and related product-focused content.
  • Perform market and competitive research to inform strategy.
  • Lead marketing content efforts across channels.
  • Manage photography and video production and manage these assets through marketing distribution systems
  • Oversee marketing budgets to meet product marketing strategies.
  • What You Will Do:

Requirements

  • Bachelor's degree in marketing, communications, a related field or equivalent working experience.
  • 3-5 years marketing, communications or related experience ideally in a technical product marketing focused role.
  • Ability to simplify information for communication with different audiences using a variety of channels.
  • Highly detail oriented with strong multitasking skills
  • Strong project and prioritization management, collaboration and creative skills.
  • Experience working and communicating with all levels of an organization.

Preferred

  • Background in the oil, gas and/or marine industries is desirable.

Benefits

  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*

Marketing Team

Median Career Experience
18.5 years
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
1