Technical Product Marketing Manager, AI Developer, Google Cloud

San Francisco, CA (On-site)

$171K/yr – $248K/yrSenior LevelFull time

Posted 8 days ago

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Job Summary

Own go-to-market initiatives for Google Cloud developers, shaping positioning, campaigns, and launch strategies while crafting technical demos and narratives to accelerate adoption.

  • Define and drive GTM strategies for developers
  • Create compelling campaigns, demos, and assets to overcome adoption blockers
  • Influence product decisions through developer feedback and market insights

Job Description

Responsibilities

  • Define and execute go-to-market strategies to increase awareness, adoption and usage of Google Cloud products among developers, including positioning, messaging, education and channel strategy.
  • Create innovative campaigns to drive awareness and product usage. Design and build technical demos, tutorials, and 'Hello World' experiences that help developers overcome adoption blockers. Build exceptional assets for social, blogs, events, that resonate with target audiences.
  • Work cross-functionally to build launch strategies for new products, ensure products are positioned effectively in the market, and help to drive the trials.
  • Build narratives and content for key events, such as Cloud Next and Google I/O,
  • Influence major product decisions based on developer feedback, developer needs, market knowledge and technical expertise.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 9 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
  • 6 years of experience in the developer space.
  • A portfolio of creative work displaying experience in Brand, Interactive, Conceptual, Experiential, or Technology design.

Preferred

  • Bachelor's degree in Computer science or similar technical field.
  • Experience in Technical Marketing, Developer Relations (DevRel), Technical Advocacy, or Software Engineering, with the ability to create content for technical audience.
  • Experience with AI products, and ability to understand and communicate complex AI features to both technical and non-technical audiences.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Ability to produce engaging product narratives and create engaging technical content for a variety of different formats (demos, video, social media, blogs, events, etc.).
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29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
58