Team Lead, Product Marketing

New York, USA (Hybrid)

$230K/yr – $275K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for a domain, shaping strategy, GTM, and cross-functional launches.

  • Own the domain marketing strategy, roadmap and quarterly/annual plans aligned to company goals.
  • Define the GTM strategy, buyer segmentation and differentiators with customer insights and market signals.
  • Own the domain narrative, positioning and value drivers to deliver a sharp, differentiated story.
  • Lead product launch strategy and execution with cohesive messaging and strong GTM alignment.
  • Deeply understand customer and field needs to influence domain decisions and roadmap.
  • Develop PMM talent globally through coaching, mentoring and resource allocation.
  • Develop frameworks and playbooks for the PMM team and co-lead the PMM Guild strategy.
  • Collaborate with Sales, Product and Marketing leaders to ensure tight alignment and execution.

Job Description

Drive product marketing for a domain, shaping strategy, GTM, and cross-functional launches.

  • Own the domain marketing strategy, roadmap and quarterly/annual plans aligned to company goals.
  • Define the GTM strategy, buyer segmentation and differentiators with customer insights and market signals.
  • Own the domain narrative, positioning and value drivers to deliver a sharp, differentiated story.
  • Lead product launch strategy and execution with cohesive messaging and strong GTM alignment.
  • Deeply understand customer and field needs to influence domain decisions and roadmap.
  • Develop PMM talent globally through coaching, mentoring and resource allocation.
  • Develop frameworks and playbooks for the PMM team and co-lead the PMM Guild strategy.
  • Collaborate with Sales, Product and Marketing leaders to ensure tight alignment and execution.

Requirements

  • 5+ years of experience in product marketing, product strategy or go-to-market within SaaS or technology companies
  • 3+ years of experience managing product marketers
  • Proven experience owning end-to-end product marketing for complex products; from strategy through execution
  • Experience with SLG models at scale; working closely with sales and GTM teams
  • Proven ability to act as the strategic voice of the domain at the executive level– influencing decisions across product, GTM and marketing
  • Deep expertise in defining ICP and segmentation for a product or domain
  • Ability to foster data-driven decision making, leveraging insights and business opportunities
  • Experience in ensuring high-quality PMM outputs, including sales collateral, messaging docs, demos, talk tracks and PMM briefs
  • Strong leadership abilities; expertise in cross-functional collaboration working across Product, Sales and Engineering

Benefits

  • We care about the impact you make, not the hours you clock, so we encourage initiative, ownership, and fresh thinking. We back our people with flexible work, wellness and mental health support, and a work environment built on collaboration.
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monday.com

4.1 Glassdoor

The monday.com Work OS is a low code- no code platform that democratizes the power of software so organizations can easily build work management tools and software applications to fit their every need. The platform intuitively connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business. monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo. The platform is fully customizable to suit any business vertical and is currently used by over 225,000+ customers across 200 industries in over 200 countries and territories.

Founded in 2012
Tel Aviv-Yafo, Tel Aviv District, ISR
3.6K employees (363 in marketing)
78% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
36.5M
Monthly Google Ads Budget
$6.2M
Traffic Source Mix
Search
17.6%
Direct
76.9%
Referral
4.3%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
210 (6% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$384.1M
Last Raise
$150M
Post IPO Equity, 5 years ago

Funding History

  • Jun 2021
    Post IPO Equity • $150M
  • May 2020
    Secondary Market
  • Jul 2019
    Series D • $150M

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