Responsibilities

• Own and manage paid search campaigns on Google Ads and Microsoft Ads (Search, Performance Max, and related formats)
• Conduct ongoing keyword research, query mining, negative keyword strategy, and account structure optimization
• Develop and test ad copy (RSAs), audience strategies, and bidding approaches to improve CTR, CVR, Quality Score, and ROAS/CPA
• Manage daily/weekly budget pacing, bid adjustments, and performance optimization against lead volume, cost-per-lead, and quality targets
• Analyze campaign performance, diagnose issues (tracking, creative fatigue, landing page conversion, auction dynamics), and implement rapid improvements
• Partner closely with Marketing, Creative/CRO, Analytics, Sales, and RevOps teams on landing page testing, attribution, and lead quality feedback loops
• Build clear performance reports and communicate insights, trends, and recommended actions to stakeholders
• Stay current on platform changes, best practices, and competitive landscape in the tax/financial services vertical
• Maintain accurate tracking, conversion setup, and reporting hygiene (GA4, GTM, etc.)

Requirements

• 4+ years of hands-on paid search / PPC experience with meaningful budget ownership
• Proven track record of scaling lead volume while improving or maintaining CPA/CAC and lead quality
• Deep expertise in Google Ads and Microsoft Advertising (account structure, match types, negatives, bidding strategies, audience layering, RSA testing)
• Strong analytical skills with experience using GA4, Google Tag Manager, and performance dashboards
• Experience working in lead-generation or high-ticket service businesses tax, legal, financial services, home services, or similar preferred
• Excellent communication skills ability to translate data into clear recommendations and collaborate cross-functionally
• Self-starter who thrives with autonomy and clear targets

Preferred

• Experience in the tax resolution, debt relief, or financial services industry
• Familiarity with Performance Max, value-based bidding, and offline conversion import
• Background in conversion rate optimization (landing pages and forms)
• Experience managing larger monthly ad spends and multi-campaign/account environments

Benefits

• Competitive base salary + performance incentives tied to results
• Opportunity to own a high-impact channel at a rapidly growing company
• Collaborative environment with direct visibility into business outcomes