Responsibilities

• Define and drive the long-term strategic vision and plan for the Missionforce business.
• Identify and lead high-impact strategic initiatives that accelerate growth and advance the business’s objectives.
• Serve as a key thought partner and advisor to the CEO and his leadership team.
• Participate in senior executive, Board, and customer meetings, articulating and advocating for the Missionforce vision and strategy.
• Develop and execute strategies to amplify the business’s voice internally and externally.
• Partner cross-functionally (esp. product and sales) to align strategy with execution, influencing without authority in a heavily matrixed environment.
• Own end-to-end product marketing strategy for the Missionforce portfolio.
• Lead a team of Product Marketers who define the positioning, messaging, and GTM motions, ensuring resonance with government leaders, technical buyers, and mission owners.
• Lead the team responsible for developing the sales narrative, proof points, and enablement materials that empower sellers to confidently articulate Salesforce's differentiated value in target markets.
• Work with central marketing teams to drive campaigns and mission-aligned content that generate pipeline, support contract capture efforts, and accelerate deals through the government procurement cycle.