SVP, Media

New York City, NY (Hybrid)

$180K/yr – $220K/yrSenior Level12+ years expFull time

Posted 2 weeks ago

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Job Summary

Own senior media relations strategy and client leadership to secure tier-one placements and guide rapid storytelling in a shifting landscape.

  • Media Strategy & Leadership: shape earned media stance, mentor the Earned Media Team, and drive client-facing impact.
  • Relationship Building & Placements: leverage a broad network to win high-profile placements across print, online, broadcast, and new media.
  • Business Development & Thought Leadership: identify incremental opportunities and lead media strategy in proposals and pitches.

Job Description

Responsibilities

  • Serve as senior counsel to designated clients and account teams
  • Develop a consultative relationship between team members, account teams and key client contacts to include regular and proactive one-on-one interactions, and direct correspondence with teams and clients
  • Ability to quickly synthesize what it takes to make a story mediable and in a fast changing landscape
  • Have an established network of relationships and contacts across the corporate and business landscapeSecure placements in tier one outlets across print, online, broadcast and new media formats
  • Willingness to travel for client media engagements  
  • Play a leadership role on the media specialty team, helping to shape the agency perspective on media relations and strategy as an agency media expert.
  • Play a leadership role with the Earned Media Team both in the office and virtually to reinforce the values of our team  
  • Internally and externally increase visibility for best practices, trends, developments in media relations 
  • Willingness to manage team members and to mentor staff across teams  
  • Nurture and foster media relationships and proactively share feedback and insights with clients and teams. 

Requirements

  • BS/BA degree in marketing, media, communications, business or related field and a minimum of twelve years of combined public relations, marketing communications, or media experience.
  • Demonstrated success in senior level media relations including a strategic understanding of all channels (including social media, video, and content partnerships) in relation to media mix. Ability to quickly become knowledgeable of Ketchum’s proprietary tools and apply those tools and technology to client work.
  • Ability to share media related insights and trends with teams and clients in order to mobilize, develop and motivate.
  • Strong quantitative and analytical abilities.
  • Proven ability to make a professional and positive impression with senior management within client organizations.
  • Ability to multi-task, prioritize, meet deadlines and keep manager and team effectively updated on task progress.
  • Excellent verbal, written, project management and presentation skills.

    Benefits

    • A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
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    Ketchum

    3.2 Glassdoor

    We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.

    Founded in 1923
    New York, New York, USA
    1K employees (212 in marketing)
    48% recommend to a friend
    67% CEO approval

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    Traffic Source Mix
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    Current headcount: ~1K

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