Responsibilities

• Strategic Planning – 30% Lead the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
• Collaborate with Next executive-level leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• Responsible for providing high level strategic insights from campaign reporting, executing across all channels
• Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
• Oversee development of strategic framework for quarterly plans, lead strategic client recommendations
• Lead the team’s understanding of client’s business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
• Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
• Account Management – 10% Responsible for agency revenue and profitability

Requirements

• A strong writer, presenter and communicator; who can communicate complex ideas with ease
• A strong team leader with people management skills
• A self-starter who can work both independently and collaboratively to bring ideas to completion
• A calculated risk taker with the foresight to understand implications
• Innately curious, with a hunger for proactive and creative problem solving
• Comfortable providing and receiving constructive feedback and opportunities for growth
• Confident in navigating conversations with senior leadership internally and externally
• Nimble and flexible with ability to succeed in a fast-paced environment
• Proficient with marketing principles, problem solving, data and analytics
• Well versed in communicating with and presenting to clients regularly

Preferred

• 15+ years of experience
• Thorough understanding of advanced analytics and performance media
• Strong leadership skills and experience developing media professionals, ability to manage a team
• Experience in a client relationship management role
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
• Certificates, Licenses and Registrations N/A

Benefits

• a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.