Supplier Marketing and Promotion Specialist

USA (Hybrid)

$58K/yr – $80K/yrMid Level4+ years expFull time

Posted 2 days ago

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Job Summary

Own the end-to-end promotion strategy by translating supplier programs into AE-facing enablement, managing cross-functional promotion execution, and delivering performance insights to guide future plans.

  • Translate complex supplier programs into clear AE- and client-ready tools
  • Lead cross-functional promotion planning and execution
  • Track performance and optimize based on insights

Job Description

Responsibilities

  • Translate supplier and category strategies into integrated promotion plans (collections, campaigns, spotlights, and sales tools) that are easy for Account Executives to activate with clients.
  • Build and maintain annual and quarterly supplier promotion calendars across traditional promo and non-traditional categories (POD, POS, premium/recognition, uniforms, internal production, etc.) in partnership with Marketing, Merchandising, and Seller Solutions.
  • Package supplier offerings into AE-ready tools, including digital flyers, curated assortments, kit concepts, store assortments, and training content, ensuring alignment with HALO brand standards and positioning as a brand experience partner rather than a commodity merch vendor.
  • Manage the intake, prioritization, and execution of supplier-funded promotions (MDF/co-op, incentives, limited-time offers), ensuring they support preferred supplier strategies, margin targets, and Supplier Optimization initiatives (e.g., waived setup fees, decorator consolidation).
  • Coordinate cross-functional execution of promotions:
  • Brief Marketing and Creative on campaign objectives, audiences, and required assets.
  • Align with Merchandising and Supplier Relations on product selection, pricing, and SKU readiness.
  • Partner with Operations/IT to ensure systems, stores, and fulfillment are configured for smooth execution
  • Develop clear AE-facing enablement (launch notes, talking points, FAQs, and short training sessions) to drive adoption of supplier promotions and minimize support friction.
  • Track and report promotion performance (supplier participation, sales lift, margin impact, AE engagement) and share insights with Supplier Strategy, Supplier Optimization, Finance, and Commercial leadership to inform future plans.

Requirements

  • 4+ years of experience in promotional products, trade marketing, supplier relations, category management, or a related B2B distribution environment.
  • Experience coordinating multi-supplier or multi-brand promotions and translating supplier programs into seller-facing tools is strongly preferred.
  • Strong understanding of the promotional products industry, supplier economics, and margin levers (e.g., rebates, setup fees, freight, decoration) and how they connect to HALO’s Supplier Optimization initiatives.
  • Proven project management skills with the ability to manage multiple concurrent promotions, stakeholders, and deadlines.
  • Demonstrated ability to work cross-functionally with Marketing, Merchandising, Supplier Relations, Seller Solutions, Operations, Finance, and IT in a matrixed organization.
  • Strong written and verbal communication skills, including the ability to simplify complex supplier/category offerings into clear AE- and client-ready value propositions.
  • Comfortable using data and reporting (Excel and related tools) to evaluate promotion performance, profitability, and supplier impact.
  • High attention to detail, excellent organization and time management, and the ability to adapt to changing priorities and short deadlines in a growth-focused environment.
  • Team-oriented, flexible, and proactive; able to influence without direct authority and advocate for both supplier and seller needs while maintaining HALO’s strategic priorities.
  • Bachelor’s degree in Marketing, Business, Supply Chain, Merchandising, or related field; or equivalent combination of education and relevant experience.

Benefits

  • Benefits: At HALO, we offer benefits that support all aspects of your life, helping you find a work-life balance that’s right for you. Our comprehensive benefits include nationwide coverage for Medical, Dental, Vision, Life, and Disability insurance, along with additional Voluntary Benefits. Prepare for your financial future with our 401(k) Retirement Savings Plan, Health Savings Accounts (HSA), and Flexible Spending Accounts (FSA).
HALO Branded Solutions logo

HALO Branded Solutions

HALO is the global leader in branded merchandise, uniform programs, and recognition and incentive solutions. We partner with our clients to break through the clutter of our media-saturated world and connect their brands to customers, employees, and other critical audiences to their success.With more than 1,800 employees in 42 global offices, we offer the industry’s most comprehensive range of capabilities, including creative services, technology solutions and logistics and global sourcing. Our clients include over 100 of the Fortune 500 as well as thousands of mid and small-size organizations seeking to make a big impact with their brands.

Founded in 1952
Sterling, Illinois, USA
2K employees (262 in marketing)

Traffic Signals

Monthly Visitors
69.1K
Traffic Source Mix
Search
30.2%
Direct
60.5%
Referral
6.9%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
224 (11% of company)
Median Career Experience
20 years
Median Tenure
13.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 10 years ago

Funding History

  • Jan 2016
    Private Equity

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