Supervisor, Sports Marketing

Bethesda, MD (Hybrid)

$91K/yr – $141K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end sports sponsorship activations from planning through recap, turning rights into activation plans that drive brand and business goals.

  • Cross-functional PM: lead Social, Influencer, Creative, Analytics, and GTM activation workstreams with clear timelines and approvals.
  • Activation planning and execution: translate rights into actionable plans and deliver activation assets that meet brand standards.
  • Measurement and learnings: coordinate recap inputs, tracking, and insights for future activations.

Job Description

Responsibilities

  • Own day-to-day management of assigned sponsorships, ensuring partnership assets are fully utilized and programs are executed with excellence
  • Maintain working-level relationships with properties and partners — clear communication, accountability, and follow-through on contractual deliverables
  • Translate sponsorship rights and assets into actionable activation plans aligned to brand and business objectives
  • Support contracting and negotiation processes in partnership with agencies and internal stakeholders
  • Serve as the cross-functional project management lead across Social, Influencer, Creative, Analytics, and Go-to-Market — managing timelines, approvals, deliverables, and dependencies
  • Build and maintain workbacks, trackers, activation plans, and status updates across multiple concurrent initiatives
  • Partner with internal creative teams and external agencies to brief, develop, and deliver activation assets that meet program needs and brand standards
  • Collaborate with the Experiential Marketing team on sports-tied experiential executions, ensuring integrated planning and seamless handoffs
  • Support measurement and reporting by coordinating recap inputs, tracking deliverables, and capturing learnings for future activations
  • Assist with budget management through invoice processing and financial tracking
GEICO logo

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936
Chevy Chase, Maryland, USA
31K employees (459 in marketing)

Traffic Signals

Monthly Visitors
13.1M
Traffic Source Mix
Search
31.3%
Direct
62.4%
Referral
4.3%
Social
0.2%
Paid
1.7%

Headcount Trend

Current headcount: ~31K

Marketing Team

Marketing Team Size
283 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
6

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