Supervisor, Point of Care

Philadelphia, PA (On-site)

$66K/yr – $102K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the Point of Care planning and activation with cross-team coordination, driving RFPs, media plans, and partner management to hit HCP audience goals.

Channel Ownership: Lead Point of Care strategy from RFPs to activation, balancing brand objectives with partner capabilities.
Analytics & Execution: Use performance insights to optimize spend and forecast investments across partners.
Cross-Functional Alignment: Align Strategy, Analytics, Investment, Partnerships, and Activation to ensure compliant, timely delivery.

Job Description

Responsibilities

Develop Point of Care RFPs, tactical recommendations, and investment plans for assigned brands and campaigns
Evaluate Point of Care opportunities, office selections, targeting approaches, and media tactics based on brand objectives
Negotiate Point of Care buys and partner agreements within approved guidelines
Support development and maintenance of Point of Care media plans and activation timelines
Prepare HCP target lists and coordinate dissemination to approved partners
Contribute to Point of Care POVs, marketplace recommendations, and channel learning agendas
Monitor Point of Care marketplace trends, partner updates, and competitive activity
Leverage analytics and performance insights to inform planning and optimization recommendations
Coordinate data collection, validation, and reporting for Point of Care planning and activation efforts
Support partner-level investment forecasting and delivery tracking

Requirements

3+ years of experience in media planning, buying, healthcare media, partnerships, channel activation, or related marketing disciplines
Experience in Point of Care, HCP marketing, healthcare media, retail media, or Out of Home
Strong analytical skills with advanced proficiency in Microsoft Excel
Experience managing multiple projects and deadlines in a fast-paced environment
Strong written, verbal, and presentation skills
Ability to collaborate effectively across teams and build productive partner relationships
Pharmaceutical or healthcare marketing experience required

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com