Responsibilities

• Pharma media experience, touching on a diverse set of conditions, disease states, and/or audiences (DTC, HCP, Payer, etc.)
• Familiarity the total marketing process and the strategic role of media
• Understanding of the role of media channels in a plan
• Expertise in various media software, ie Prisma and MediaTools
• Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
• Supports the Director, Strategy and/or Associate Director, Strategy
• Builds trust and shows respect for all employees
• Works collaboratively with cross-functional teams
• Trains junior-level Strategy team on tools and processes
• Manages time and resources for direct reports
• On-boards and trains new hires
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews for direct reports
• Nurtures and develops direct reports
• Participates in PHM’s interviewing efforts
• Prepares and compiles various media plan and strategic presentations
• Pulls through overall media strategy on deliverables
• Helps VP, Strategy drive the planning process
• May work across multiple accounts and campaigns
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Provides input on media channel mix and initial budget allocation and rationale