Responsibilities

• Oversee Digital Planner(s) & Digital Assistant(s) day-to-day, effectively delegating tasks to manage bandwidth and ensure team members have challenging, level-appropriate projects & opportunities to learn new skills
• Provide ongoing education and training on best practices, media principles, and industry at large to junior team
• Develop junior team members to be media professionals, providing constant feedback to contribute to individual growth plans and career goals
• Foster a team culture where junior members contribute constructively to team dynamics and uphold a positive, collaborative work environment
• Manage performance reviews with guidance from Associate Director of Digital Planners & Digital Assistants: sharing strengths and weaknesses, providing clear next steps for growth, and suggesting training opportunities
• Have foresight and understanding of projects & campaign planning timelines at large to ensure deadlines are being met for all digital-related deliverables, whether client facing (i.e. Exhibitor Comp Lists, Digital Consideration Sets, etc.) or otherwise (i.e. Digital RFPs, Trafficking Instructions, etc.)
• Proactively manage up by keeping Associate Director & Director informed of relevant updates, status of deliverables, and team needs with clear articulation of potential setbacks or challenges, while providing thoughtful recommendations and solutions to support both team & client goals
• Act as primary resource for Planners & Assistants as they work through optimization strategies, proactively communicating challenges and opportunities across all digital direct partners
• Encourage junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, mapping back to digital strategy and building on week-over-week insights
• Spearhead QA of insights written by Planners/Assistants; Responsible for accurate delivery of all digital direct partner data and insights provided to the client by the Analytics team

Requirements

• 5+ years of experience developing strategic media recommendations and stewarding digital media account projects
• Primary experience in Digital Media, with high level understanding of planning, buying and activation
• Familiarity with marketing principles, analytics and concepts
• passion for technology, with a strong understanding of the inner-workings of Digital platforms
• Proficiency in Microsoft Office (Excel, PowerPoint, Word), digital media research/reporting resources
• Prior experience in a Client contact and leadership role
• Ability to deliver quality recommendations with confidence in person or over the phone to key clients
• Strong leadership and supervisory experience in terms of developing media professionals, with ability to manage a team of 1-2 people
• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
• Certificates, licenses and registrations: No requirements for certificates, licenses and registrations